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It’s hard to remember a time when the tote bag wasn’t a key part of our wardrobes. Whether it’s because our handbags have become too small to carry our daily essentials or because we all rightly avoid the use of plastic bags when we go out to the shops, many of us turn to daily the humble tote.
And, while tote bags can provide a great way to tell a story about ourselves, much like a logo or slogan t-shirt, they’re never the most glamorous or stylish addition. to a look – and, more importantly, the number of bins we seem to be collecting is actually cause for concern. According to a recent survey by The New York Timeswho reported on the “cotton tote crisis,” a tote has to be used around 20,000 times to offset its overall impact on production, which is especially difficult when we seem to happily collect new ones all the time, but also because they really aren’t built to last.
The cotton tote is something we rely on, and the trend is unlikely to die out any time soon. Perhaps that’s why so many high-end fashion brands have started to exploit the idea, creating luxurious versions of the style that are practical and chic, but also made to stand the test of time.
According to Cassie Smart, head of womenswear at Matches Fashion, more and more customers are looking to invest in XL bags that offer them a practical everyday solution.
“We’ve seen our customers switch to larger bags and bags over the past year and for AW21 we’ve increased our purchase by 35%,” she told us. “The tote has evolved from just a handy bag to carry your laptop to work – many XL bags, large totes and tote bags are luxurious and are timeless investment pieces that our customer is committed to .”
When we consider how much fashion has changed since the start of the pandemic and how many of us have started investing in practical and durable classic capsules rather than flash-in-the-pan trends, it is not perhaps not so surprising that designers are embracing the idea.
Marc Jacobs is one of those brands that is betting big on high fashion tote. The American label has released ‘The Tote Bag‘, a chic offering that comes in multiple sizes and fabrics (from cotton to leather to shearling) and is clearly meant to be a stylish alternative to the flimsy tote we carry around today. day-to-day .
Similarly, Loewe’s ‘XL Flamenco’ and Khaite’s ‘Amelia Tote’ are both prime examples of investing in the trend, while Dior’s ‘Book Tote’ has become a phenomenon in itself, giving a character twist to what was traditionally such a dull article.
So if you want to stop relying on disposable cotton bags and want to invest instead, we suggest you go for a design that will not only make your daily life easier, but will actually elevate your ensemble and be something . you rely on for years to come.
Below we round up some of our favorite high fashion bags to buy now.
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