‘Stranger Things’ and JanSport release nostalgic backpacks and more – The Hollywood Reporter


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stranger things fans can go back to school like it’s 1986 with the Netflix series’ new JanSport collab. Ahead of the Season 4 premiere on May 27, the accessories brand is releasing a collection of retro bags inspired by the heroes of Hawkins High (and their enemies).

Priced from $40 to $80, the five-piece line features some of the Colorado-based company’s most popular styles from the ’80s – all finished with a twist on the brand’s iconic label. The chunky Field Pack is revamped for Demogorgon hunting with two water bottle pockets, utility keys and a padded laptop compartment that fits devices up to 15”; while the Right Pack comes in two colorways and is finished with Hellfire Club (Hawkins’ official Dungeons & Dragons club) patches and a D20 zipper pull.

Other vintage-inspired backpacks include the Sierra Madre Reversible Pack which takes inspiration from the Upside-Down on one side and pays homage to Mike Wheeler (played by Finn Wolfhard) and Eleven (Millie Bobby Brown) from the another, the SuperBreak Plus in playful style. striped pattern that fits El and a retro fanny pack in the dark gray Hellfire Club design scheme.

JanSport’s chief marketing officer, Alexandra Reveles, said in a statement that the collaboration is geared towards Gen Z and will allow fans to “immerse themselves in the stranger things universe in a way that aligns with JanSport’s values ​​of embracing the spirit of adventure.

Now in its penultimate season, the TV series will debut on May 27 with five episodes and the remaining four will arrive on July 1. Netflix recently released its first list of mobile games for subscribers which included two stranger things titles, and the streamer brought immersive pop-up stores in Los Angeles and New York last year to celebrate stranger things 3. Past experiential events inspired by the show in Los Angeles have included a Scoops Ahoy Ice Cream Parlor, a Santa Monica Pier Fairground Takeover, and a Starcourt Mall Drive-Thru at Row DTLA. This month, a Stranger Things Experience will open at the Duggal Warehouse in Brooklyn, where guests are encouraged to dress up for the occasion.

the stranger things x The JanSport Collection arrives May 16th online on the brand’s website and at Tillys.com and at select brick-and-mortar retailers. Check out everything from the collection below and bookmark the link to shop it all on launch day here.

stranger things 4 x JanSport Demogon Hunter Terrain Pack

Stranger Things 4 x JanSport Demorgon Hunter Terrain Pack

‘Stranger Things 4’ x JanSport Field Pack Demorgon Hunter

$70

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stranger things 4 x JanSport Right Pack Hellfire

Stranger Things 4 x JanSport Right Pack Hellfire

‘Stranger Things 4’ x JanSport Right Pack Hellfire

$80

Buy now

stranger things 4 x JanSport Sierra Madre Reversible Backpack

Stranger Things 4 x JanSport Sierra Madre

‘Stranger Things 4’ x JanSport Sierra Madre

$60

Buy now

stranger things 4 x JanSport Superbreak Plus Eleven Backpack

Stranger Things 4 x JanSport Superbreak Plus Eleven

‘Stranger Things 4’ x JanSport Superbreak Plus Eleven

$50

Buy now

stranger things 4 x JanSport Hellfire Bum Bag

Stranger Things 4 x JanSport Hellfire Waist Bag

‘Stranger Things 4’ x JanSport Hellfire Bum Bag

$40

Buy now

stranger things 4 x JanSport Patches

Stranger Things JanSport Patches 4 Pack

x JanSport ‘Stranger Things 4’ Patches

Buy now

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