STB wins bronze at the 2021 Marketing Excellence Awards


STB Communications Director Margaret Apau (third from right) accepts the Bronze Award for Excellence in Mobile Marketing for RWMF and BJF on behalf of STB.

KUALA LUMPUR (23 February): The Sarawak Tourism Board (STB) recently won the bronze award at the Marketing Excellence Awards Malaysia 2021 for Excellence in Mobile Marketing for Rainforest World Music Festival (RWMF) and Borneo Jazz Festival (BJF).

Designed to reward outstanding marketing strategies, the awards platform saw 50 companies from various industries participate in 40 categories across diverse disciplines.

“We are honored to be recognized for our mobile marketing strategy for RWMF and BJF. Both of these events are highly anticipated each year, and we challenged ourselves to push the envelope in 2021 when we took RWMF and BJF virtual.

“A total of 402,865 people from 79 countries listened to RWMF and 244,637 from 43 different countries listened to BJF and this year we are already preparing for RWMF and BJF, both of which will be held in a hybrid format.

“Once again, we will push the envelope to ensure our audiences, local and international, have a wide range of musical performances ranging from traditional to global and contemporary fusion,” STB chief executive Sharzede Salleh Askor said in a statement. board press release yesterday. .

At the end of 2021, she revealed that RWMF and BJF had also been recognized as “One to Watch” by WTM Responsible Tourism, a global awards program that rewards excellence in responsible tourism.

“Responsible tourism is a long-standing effort of the Sarawak Tourism Board to ensure Sarawak’s tourism industry remains relevant, viable and sustainable.

“We will continue to lead responsible tourism initiatives in 2022 and beyond, as we believe it will not only contribute to the well-being of our local communities and our environment, but also create meaningful experiences for travelers,” said she declared.

For more information on the Sarawak Tourism Board, visit https://sarawaktourism.com.






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