Malaysia Aviation Group (MAG) has teamed up with Malaysian brand THESELINA to produce five bespoke sustainable handbag collections. The collections underpin MAG’s commitment to a net zero carbon future through recycling efforts.
Every material used is handpicked and repurposed from Malaysia Airlines (MAB) aircraft leather seats; belts and buckles; tablecloths; life vest; cabin crew’s signature kebaya uniforms; and handbags, among others. The bags are named after International Air Transport Association (IATA) codes to MAB network destinations: Buckle Bag; the Sierra Yankee Delta (SYD) custom canvas bag; the November Romeo Tango (NRT) messenger bag; the Penan Mike Yankee Yankee bag (MYY); and the Mike Echo Lima (MEL) backpack.
According to MAG, the finish of the luxury handbags exudes elegance and class, embodying MAB’s “exceptional service and hospitality” when transporting its passengers. MAG also sells the limited-edition bespoke bags on its online marketplace, Journify. A+M contacted MAG for additional information on the new collection.
Philip See, MAG’s Acting Chief Sustainability Officer and CEO of Firefly, said sustainability is a key driver of MAG’s long-term business plan 2.0 to become the leading travel services group and aviation in Asia. “As the parent company of MAB, MAG continues to find ways to promote socio-economic development and achieve our commitment to achieve net zero carbon emissions by 2050,” See said.
This includes minimizing its environmental impacts; positively improve the communities in which we operate; ensuring excellence in safety; manage profitability for the benefit of its stakeholders, the employees; and ensuring compliance within the organization, he added.
Overall, the Group has taken viable steps to reduce its carbon footprint within its business activities, guided by the MAG Sustainability Blueprint launched last year. This includes bio-composting food waste from flights, improving fuel efficiency measures, reusing discarded aircraft parts in new products and, most recently, being the first commercial aircraft registered in Malaysia to use sustainable aviation fuel.
MAG is not the first aeronautical group to have created products from recycled aircraft parts and materials in recent times. Late last year, Singapore Airlines announced it was working with 15 Singapore-based retail brands to sell repurposed products made from recycled aircraft parts.
Tocco Toscano and Supermama were the first to launch products last December, including clutches, wallets, wristlet pouches and tableware. Other retail brands include ANS.EIN, ipse ipsa ipsum, Photo Phactory, Beyond The Vines, Charles & Keith and Commune.
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