Sustainable local brand Maisha by Esha is always up for something interesting and their latest bags are a game changer when it comes to hassle-free bags. After winning the hearts of fashionistas with canvas totes, canvas clutches and specialty tie-dye bags, their favorite fabric this time around is cotton jacquard. Available in different colors and sizes, matching moods and occasions, boxy totes with functionality at heart, are a must-have this season. We spoke to co-founder Esha Shah, who launched the brand known for its travel bags, on Instagram. Excerpts:
Tell us about the new collection.
Boxy totes combine timeless appeal with versatile attributes. From casual business to dynamic vacation, the tote bag is essential for adding freshness to your wardrobe. This is a basic style offering functional details including removable straps, two interior pockets and a zippered compartment, ideal for storing small accessories and quick access to daily essentials. Featuring a mag-dot closure, it’s available in four different cotton jacquard fabrics and sizes range from a handy little scarf to an oversized tote.
Since the brand is known for its travels, what are the offers this season?
Maisha offers a wide range of products for people between the ages of 20 and 45. Being a travel core, it offers many travel-friendly products, including sports bags, handbags, and backpacks. It is also a perfect blend of fun and practicality that meets the daily needs of the user with its tote bags, laptop bags, shoulder bags, fanny packs and satchels, etc. life.
What is the USP of the brand?
Maisha takes its name from a colloquial Swahili language that translates to life. It matches what the brand has to offer in terms of joy and a lifestyle that reflects bohemianism. Maisha is a local lifestyle product startup, set to revolutionize the Indian fashion and retail industry with its bohemian designs, founded on the idea that our products should be handmade and handmade. handmade by local artisans from the finest cotton and jute weaves.
At the forefront of Maisha is a father-daughter-husband trio, Nayan Shah, Esha Shah and Neel Vora, whose talented mix ensures an enduring, bohemian feel wrapped up in their corporate baby – Maisha.
After exploring the bag industry, we now venture into the shoe world. Maisha has always been a female-centric brand and it’s time to expand its customer base and meet the needs of amazing men. Taking small steps in that direction, we recently launched a collection of unisex laptop sleeves.