iCubesWire seizes the digital mandate for Luxor

Digital marketing and creative agency iCubesWire has been onboarded as Luxor’s digital and social media marketing partner. Through this association, iCubesWire will help the brand reach more customers effectively.

In accordance with the mandate, the agency will assume responsibility for implementing the brand’s digital marketing practices. The agency will spearhead digital branding, media buying, planning and mandated campaign strategies across all social channels.

Online consumer behavior is constantly changing and to keep pace with our clients, we needed to partner with an agency that understands the changing dynamics of the online market, said Pooja Jain, Managing Director of Luxor Writing Instruments Pvt Ltd. “We are confident that iCubesWire, with its 12-year strong presence in the digital segment, can help us go beyond markets and communicate effectively with our audience,” she added.

“We look forward to making meaningful contributions to strengthening Luxor’s online presence and adding more value to the partnership,” said Sahil Chopra, Founder and CEO of iCubesWire.

iCubesWire, founded in 2010, is a digital agency that claims to offer 360-degree concepts to over 250 clients in e-commerce, automotive, technology, finance, travel, hospitality , among others, having its presence in the Middle East and Southeast Asia. In a bid to amplify the growth of digital startups, iCubesWire says it has earmarked $3 million for its “Digital Innovation Fund.”

Also read: Print media revenue expected to rebound 20% to Rs 27,000 crore: report

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