How Sami Amin weaves the Egyptian spirit into eye-catching handbags


Pioneering artisan Sami Amin took the local handbag scene by storm when he began creating microcosmic odes to Egypt’s rich culture. Polishing each design with artistic vigor and pure passion, the leather goods expert began to interweave handcrafted metallic embellishments in his bags alongside a host of decals that draw inspiration from nature and all its facets.

An unfamiliar name – mainly because it’s written in Thuluth, a form of Arabic calligraphy, on all of its pieces – Amin has been at the forefront of the industry since the brand launched in 1977. With a focus on multi-media creations, Amin aims to shine a light on the “Egyptian spirit”, one that is riddled with creativity, ancient patterns, heritage and nature. All enveloped in a deep desire to preserve and honor this quasi-spirit it channels.

Punctuated by their irregular lines, the pieces not only mimic the random nature of craftsmanship as a process, but according to Amin, they testify to the spontaneity of nature.


In a quest to unravel what’s going on behind the scenes, we traveled to Amin’s location in Zamalek as he greeted us with open claws (pun intended), generously guided us through his design process and openly shared the personal and emotional affiliations he formed with art.

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