Go Fish Entertainment Implements Entertainment Marketing Mandate for Radico Khaitan, Marketing & Advertising News, AND BrandEquity


Mumbai-based entertainment marketing agency Go Fish Entertainment has secured an entertainment marketing mandate for Radico Khaitan.

Go Fish has previously worked with Radico Khaitan for some of his key brands including Magic Moments Vodka, 8PM Whiskey and Morpheus Brandy on celebrity engagement, entertainment marketing strategy, content creation and amplification, media entertainment, entertainment public relations and digital marketing.

Amar Sinha, COO of Radico Khaitan, said: “Radico Khaitan has always been at the forefront of adopting new marketing materials to constantly engage with its consumers. This partnership with Go Fish Entertainment reaffirms our commitment to our audiences. We are among the first brands, if not the first, to partner with an entertainment marketing agency like Go Fish, which has been a mainstay of the industry, to meet all of our entertainment marketing needs. Go Fish’s approach to harnessing various facets of entertainment marketing, from celebrity engagements to strategic collaborations and entertainment media, has helped us better connect with our consumers. ”

Sinha added, “Go Fish Entertainment has already worked closely with us on some of our most successful brand campaigns and we are happy to integrate them now as an entertainment marketing agency. ”

“Go Fish has worked closely with brands for over 16 years to help them navigate the complexities of entertainment marketing. We are proud to win this Entertainment Marketing mandate for an iconic brand like Radico. We have already been working with the brand for a few years and are convinced that with this association we will be able to bring a new dimension to the brand’s relationship with its consumers, ”said Sajay Moolankodan, Director of Go Fish Entertainment.

He added, “We really believe in the power of entertainment marketing and our goal for the next few years is to get the marketer to start thinking about ways to make their marketing more appealing to consumers by using the marketer’s marketing. entertainment and to regard entertainment marketing as a serious and important part of marketing.

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