Furious Russian women cut up their Chanel handbags to protest the company’s boycott and sales ban in Russia


Russian women film themselves shearing their expensive Chanel bags in protest against a ban on new purchases by their favorite brand.

Models and influencers in Moscow accused the company of “Russophobia” after Chanel pulled out of the country.

Chanel has also asked Russians on overseas shopping trips to sign pledges saying they will not wear or display the brand in Russia.

Bonya waved the scissors in front of his more than 9 million Instagram followers

Model Victoria Bonya, 42, posted provocative photos after cutting up her Chanel handbag

Bonya fumed that she only had

Bonya fumed that she had “never seen a brand act so disrespectfully towards its customers”.

However, wealthy Russians express no concern for the thousands of dead and injured Ukrainians – or the Russian troops – that led to the sanctions in the first place.

Now they are furiously hitting back at what they consider “Russophobia” by banning them from buying Chanel.

TV presenter, PR agent and actress Marina Ermoshkina, 28, has expressed outrage to her 299,999 subscribers that in Foreign Chanel Stories, Russian women are asked to sign a pledge they will neither wear nor wear. will display the brand in Russia.

“Not a single item or brand is worth my love for my homeland and my self-respect,” she said as she snipped her bag of accessories with industrial scissors.

“I’m against Russophobia and I’m against brands that support Russophobia.

“If owning Chanel means selling my homeland, then I don’t need Chanel.”

Glamorous Russian DJ and actress Katya Guseva, 45, sliced ​​her expensive handbag on camera

Guseva is one of Russia's best-known influencers, with nearly 600,000 Instagram followers

Glamorous Russian DJ and actress Katya Guseva, 45, cut out her expensive handbag for the camera (left). An influential model, she is also one of Russia’s most famous DJs (right)

Demanding that other women follow, she posted: “For us Russian women, having Chanel is not significant.

“We were the face of this brand.

‘Since childhood, we dreamed of buying this bag.

“But no bag, or anything else, is above my love for my country or my self-esteem.”

TV presenter Marina Ermoshkina used huge garden tongs on her gray Chanel accessory

TV presenter Marina Ermoshkina used huge garden tongs on her gray Chanel accessory

She wrote:

She wrote: ‘Not a single item or brand is worth my love for my country and my self-respect’

She said: “Chanel is simply an accessory that at some point decided to humiliate my compatriots.

“And discriminate by nationality.

“I will not tolerate this. »

DJ Katya Guseva, 39, with 587,000 subscribers, said: ‘I say ‘no’ to Chanel.

“They force me to sign a humiliating document, forcing me to reject my homeland in favor of their brand.

“I am against Russophobia and against segregation by nationality.

‘To show you that I’m serious, I’m just going to cut up this bag.

‘I don’t need it anymore. Goodbye, Chanel.’

She told her followers: “We Russian women are beautiful, even though we don’t have Chanel – we know that, Chanel knows that, the whole world knows that.”

Monegasque model, businesswoman and influencer Victoria Bonya, 42, with 9 million followers, said in English: “I must say that if the House of Chanel does not respect its customers, [why] should we respect Chanel? Bye.’

She had “never seen a brand act so disrespectfully towards its customers”.

They were backed by Sharli Prokopif, a Russian expat travel blogger with 239,999 subscribers, who said: “I’m Russian, I live in Europe – and I refuse to wear Chanel”.

Europe-based travel blogger Sharli Prokopif says she is also boycotting Chanel as a patriot

Europe-based travel blogger Sharli Prokopif says she is also boycotting Chanel as a patriot

The comments expressed rage against the women and their #ByeByeChanel “flashmob”.

One asked: “Why aren’t they worried about Ukrainian deaths caused by Putin?” And the Russian soldiers sent to the slaughterhouse like cannon fodder? Instead, they do this childish stunt with scissors.

Another said: “If I was in charge of Chanel, I would have quietly celebrated the departure of these clients.”

Another complained: ‘Why don’t they issue a challenge to sell their Chanel accessories in favor of children and refugees, or whoever they care about the most?’

Another comment: “Ridiculous. Sell ​​the bags and split the money, they are worth so much…why the hype.

One more: “These girls are hyping up their Chanel bags to protest the brand’s silly politics. It’s frankly as silly as asking them to sign papers in Dubai…it looks like a well organized and staged action.

The video protest comes after top Russian socialites highlighted Dubai’s ban on selling their favorite brands earlier this week.

Russian interior designer and influencer Liza Litvin has told how she was denied a Chanel bag at a major mall in Dubai.

“I went to a Chanel boutique in the Mall of the Emirates,” she posted angrily.

‘They didn’t sell me the bag because (watch out!) I’m from Russia!!!’

She told how Chanel “has a new order that they only sell after I sign a piece of paper saying I won’t be carrying this bag to Russia.”

She exploded: ‘What?!’

Litvin recounted how “they asked for my credentials and I gave my Russian phone number.”

Yana Rudkovskaya said she spent 1 million euros on Chanel: the ban is

Yana Rudkovskaya says she spent €1m on Chanel: ban is ‘somewhat humiliating’

“Then the manager said that from today they only sell to Russians if they sign an agreement not to carry their items to Russia.”

Singer and TV fashion show presenter Anna Kalashnikova, 37, was also outraged after Chanel banned her from buying earrings and a bag in Dubai.

She explained how a store manager told her, “We know you are a Russian celebrity.

“We know you’ll be shopping in Russia, so we can’t sell our branded items.”

She posted: ‘Oops,’ I thought.

Litvin shows the document he was asked to sign to buy a handbag from the Chanel store in Dubai

She posted:

Russian influencer Liza Litvin showed the form she was asked to sign at a Chanel store in Dubai

Interior designer Litvin opposed French fashion company's boycott of Russia

Interior designer Litvin opposed French fashion company’s boycott of Russia

“Then I remembered that Coco Chanel was not just the mistress of a Nazi officer, but a German secret service agent.

‘So this action of his brand really reminds me of his biography.

“It’s so low to support fascism and Russophobia.”

Influencer Yana Rudkovskaya, 47, a Moscow-based music show producer and wife of Olympic figure skating champion Alexander Plyushenko, was horrified – but did not blame Putin for being deprived of his favorite brand.

She had spent more than a million euros at Chanel over the years and therefore found the ban “somewhat humiliating”.

Moscow Foreign Ministry spokeswoman Maria Zakharova accused Chanel of joining “the Russophobic campaign to ‘cancel Russia'”.

The spokeswoman for the Kremlin Foreign Ministry pointed out that Coco Chanel supported the Nazis

The spokeswoman for the Kremlin Foreign Ministry pointed out that Coco Chanel supported the Nazis

She, too, pointed out that “during World War II, Coco Chanel herself was a collaborator and agent of the Third Reich.”

Russia was campaigning against fascism in Ukraine, she claimed.

Chanel’s French headquarters confirmed the new policy and said it was forced to enforce it due to European and Swiss sanctions on luxury items.

“The latest sanctions restrictions of the European Union and Switzerland prohibit” the sale, directly or indirectly, of luxury items to any natural person, legal entity or entity in the Russian Federation or for use in the Russian Federation Russia,” a statement read.

Customers were therefore asked to “confirm that the products they buy will not be used in Russia”.

Chanel said earlier this week: “We understand that these measures, aimed at complying with the requirements of the law, may create certain inconveniences for certain customers.

“We are currently working to improve the procedure and we apologize for any misunderstandings and inconveniences involved.”

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