According to legend, the glittering bit entered Gucci’s fashionable work in 1953. It was Aldo Gucci, acknowledging that buyers loved part of the story with their handbags, who perpetuated the myth according to which the Gucci family had once been saddler to the nobility. Aldo focused on the equine concept and, under his guidance, saddle-like stitching adorned the handbags; and the green and red stripes seen on the strap straps have become an iconic Gucci element, as has the Gucci bit. Aldo even went so far as to replace the bellboy – a nod to Guccio’s first job – in the Gucci crest with an armored knight. Since the appearance of the horse bit on a handbag in 1955, this elegant hardware has become as recognizable as the double C of Chanel. Tom Ford, Alessandra Facchinetti, and Frida Giannini have all incorporated the bit into their designs, and current Gucci Creative Director Alessandro Michele has given us the latest iteration. Presented during the house’s 2020 cruise collection, the new Gucci Horsebit 1955 bag comes in different forms (tote, satchel, shoulder bag), all unified by the instantly identifiable double D-rings. After all, it is not necessary to have a Gucci logo when its signature material is present.
Like the timeless allure of the woman whose name it bears, The Jackie is a bag that will never go out of style. In 1961, Gucci introduced a Hobo-style bag that caught the eye of Jackie Kennedy, whose husband loved Gucci moccasins so well. It is said that upon seeing a paparazzi image of Jackie Kennedy with the bag (then called the ’50s Constance), the Gucci family quickly dubbed him the Jackie. The classic hobo shape has seen many iterations under Tom Ford and Frida Giannini, but its latest incarnation comes from Michele, who in 2021 gave us a spin on The Jackie with a bit more structure, an adjustable strap, and a zipper closure. piston. In 2014, Giannini made Kate Moss the star of the Jackie Bag campaign; now Harry Styles is ushering in the new era of the bag.